1. What is Event Management?
2. Is an event management company an economical way to organise
my event?
3. What elements does event management include?
4. What type of venue should I choose?
5. How can I cut the costs of an event?
6. How do I attract sponsorship?
Event Management means organising a function, conference, party, corporate event or team-building activity and a wide range of other social events and business events.
Yes it often is. Event management companies will have experience at planning small and large events or activities, and a wide range of contacts to call on, which will be less time-consuming for the organisers. If your event management is doing all the chasing, you need not incur unexpected costs such as large telephone bills, time spent researching venues etc
Possible items to be included in your event management contract are venue booking, food and drink, décor,entertainment, PA hire, conference facilities, ticketing services, publicity, printed materials, background music and so forth.
Be
wary of distant venues with hidden transportation costs, and ensure that your
venue has all the facilities you may require - stage, floorspace and access,
with adequate cloakroom provision.
Sponsorship is one way in which you can reclaim some of your costs. How much sponsorship you seek depends on what you want to achieve by your sponsorship. unfortunately with indiscreet sponsorship, many events lose their direction and impact , and so it is as well to establish at an early stage the precise physical needs of your sponsor at your event. Some suggestions for sponsorship include:
1.
Free radio advertising
2. Free press advertising
3. Banners or promotional clothing supporting your sponsor's interest as a prominent
part of your event.
4. Sponsor mentioned in the speeches
5. A Qamus interactive planner
or web advertising for your exhibition, with sponsorship
Write
to the key person dealing with sponsorship in the target company, explaining
what you would like to do, and what you can offer them by way of tangible promotion.
It is a good idea to target companies with a history of sponsorship or of interest
in your cause specifivcally. At this point please state how much sponsorship
funding will be necessary.
Make your initial letter brief and to the point, and reserve a more thorough
breakdown for later on. You may wish to ask a local celebrity to represent you
mission in approaching likely sponsorship candidates.
Contact local radio stations and press - you may be able to publish quite a
lengthy article free of charge.Always be clear of the form you would like sponsorship
to take - it helps people to be directed to a course of action, rather than
trying to work out what they can do for themselves.
If you know of any sponsorship deals, talk to the recipients to find out how
they achieved success.
Systematize your sponsorship seeking activities, and try not to pin all your
hopes on one or another company or personality.
Keep trying!
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